I am seeking a one star rating for this project. Here are the specific instructions for this assignment:
Based on your client brand and the factual information set forth in your backgrounder, develop a white paper, explaining your clients position on a values-driven issue or topic and how your client addresses this challenge and connects with it through their product. Depending on whom your client is. This could be a white paper about informing the public about an issue and how your client addresses it on a campaign or initiative. Remember, as a marketing tool you should include a call to action at the end, by offering alternatives and recommendations.
- Provides background
- States the issue
- Establishes your position with facts and figures
- Includes opposing sides of the issue
- Provides recommendations
- Offers alternatives – Call to Action!
I had a musician as my client and because of this I decided to create a values-driven campaign that was related to music. Maren Ord, my client, has been a musician all of her life and it would be great for her to help children in communities that do not have a chance to be exposed to music as she was. I decided it would be great for her to start an after school program collaborating with already established programs to make music a priority for these after school initiative. It was important for me to specify that she should take her initiatives to low income community because these schools have been impacted the most and are loosing their music programs in their schools. I compiled all of the information into a Microsoft Word template and I was able to clearly convey my message in this fashion.
Link to Deliverable: https://drive.google.com/file/d/0B9qFEt8xaW-MLXcxUU5kdlZZTkk/view?usp=sharing
After submitting this assignment I was told that I had some text alignment issues and that I should elaborate on how Maren Ord would be associated with the after school program. I fixed the issues with the text and under the solution heading I added in details about how Maren would be tied into the program.
The hardware and software I used was my MacBook Pro, Microsoft Word, Safari, and Google Docs.