This was a very informative video from Lynda.com. While watching Viral Marketing with Jonah Berger I learned a lot great facts. Word-of-mouth marketing is ten times more effective than traditional advertising. Seven percent of word-of-mouth marketing is online, so it is just as important to focus on offline strategies. The STEPPS (S-social currency, T-triggers, E-emotion, P-public, P-practical value, and S-stories) of marketing is a great acronym to treasure. It teaches you why do people share things with others along with how to craft contagious content. Finding your peanut butter was a great way to remember that it is important to find frequent rather than infrequent triggers to make consumers think about your products. The Rule of 100 is another great piece of information that was included in the video lesson. This Rule tells that people are more likely to take a deal when it is framed as an amount rather than a percentage. I enjoyed watching this video and it provided me with information to build upon.
Week 3 Lynda.com Certification: Viral Marketing November 17, 2014