Many North Koreans are changing their mind frames about how their government is being delegated, so I am creating a message that is both informational and inspirational. It is hard to understand what would inspire the people of this country because they seem to constantly live in fear of their government. If they go against the laws of the land then not only are the punished, but their whole family is as well. The most efficient and effective use of the flyer would be to motive people to be inspired even if their living conditions are less than desirable. My target audience would be the poverty stricken people of North Korea and those that are willing to spark a change within their country. I selected this particular audience, but all people of North Korea can universally interpret the flyer.
With this message that is being attached to the balloons and sent to North Korea I want to motivate the citizens of the country to rally together and have hope. The activists from South Korea that release the balloons are already doing a great deed I just want to provide an encouraging note to the people that I would be able to reach with this flyer. My message would be translated into Korean when actually created. I do not want to offend the people of North Korea that will be receiving the message along with the dollar bill; therefore I am going to keep my message neutral from any judgmental sayings against their society and government There is no access to the media for the North Koreans.
If they watch any type of foreign television or obtain any type of media it is illegal. Their government is the only source of media that it is lawful to have access and that is through North Korean State TV along other pieces of government propaganda. Even though it is illegal the Frontline report states that over half of the population engages in watching the illegal media risking their freedom and maybe even their lives; and millions engage in listening to illegal foreign radio because they are so curious to what life is like outside of their country. Five years ago they first were able to have a cell phone in North Korea, but the only stipulation is that they can only use it to call within the country. Many modify there cell phones to make calls outside of North Korea which is a serious violation of the law.
Images from Compfight: 2 Top & Infinity